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www.dglaw.com 30/08/2026

FTC Proposes Personalized Pricing Enforcement PolicyFTC Proposes Personalized Pricing Enforcement Policy

The FTC has taken its most direct step toward regulating personalized pricing. On August 19, 2026, the FTC published its Proposed Enforcement Policy Statement Regarding Personalized Pricing (the β€œPolicy”). If finalized in its current form, the Policy