#london wine fair

On May 18, the opening day of London Wine Fair 2026 at Olympia London, the exhibition’s third annual Icon Tasting will return with “The Greatest Chardonnay Showdown” as its central theme.

Almost no one remembers it today, but Olympia, London's exhibition centre in Kensington, stands on the site of a vineyard that grew here back in the 19th century. And that fact is a good key to the central message of London Wine Fair 2026.