#agentic advertising

Agentic advertising updates: Explore three recent IAB Tech Lab updates that are helping define how AI agents could manage transactions, operate within the bidstream and support audience targeting.

Getting started with agentic advertising: Discover two new IAB Canada infographics that explain the agentic advertising framework and show how to run a supervised, human-led campaign test.

Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, agentic advertising was a concept people were still getting their heads around — the "wow moment" of AI was largely confined to