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Read the latest news from AdExchanger on how artificial intelligence and generative AI is transforming digital media, connected television, marketing, and programmatic advertising.

The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their measurement approach.

From Meta to TikTok to Amazon to Google, read the latest news about the advertising trends affecting platforms, from data privacy and regulation to platform updates and features.

This must-read news section for advertising agency employees features news stories and features on the topics transforming digital media and marketing, from AI to data privacy, identity, programmatic, commerce, retail media, CTV, measurement and mobi

News about and for brand marketers. Deep dives into the trends transforming digital media and marketing, from programmatic and AI to commerce, retail media, CTV, measurement, and data privacy.