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luxurysociety.com
30/07/2026
The 1916 Company's John Shmerler on why the secondary watch market's growth spurt is just getting started - Luxury Society
John Shmerler, chief executive of The 1916 Company, argues that Rolex's Certified Pre-Owned programme has reset consumer trust in resale watches, and that the industry's true blind spot remains what happens after the sale, not before it.